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Latest from the ICG
RECORDING: Why AI can be your saviour, not your successor
About the session Our industry sometimes feels overwhelmed with the amount of AI tools bursting onto the market promising to do what we have spent our lifetime perfecting for a fraction of the speed and price. We can be suspicious, cynical and a little bit terrified,...
RECORDING: Qual researchers’ big opportunity with smaller brands
This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth...
RECORDING: Click, connect, engage! Using cyberpsychology to motivate participants online
This webinar is generously sponsored by InsightX, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C, Quant or Qual, CATI/Online/Mixed-Mode, Locally or Internationally, their...
ICG Members Winning….A Monthly Celebration
Big congratulations to the following ICG members this month; WINNERS of the AURA's 2025: Claire Salkeld, Hummingbird Insights: Best Small Agency Barry Clark, Related Stories: Breakthrough Agency
Implement: Turning Insight into Action
Article by ICG member Lara Meyer You’ve done the hard thinking. You’ve built your awareness and invested in your mindset. But now comes the crucial step, making it stick. The Implement phase of our B.U.I.L.D.® framework is all about turning that awareness into...
RECORDING: Prompt Design for Independent Researchers – Foundations
This Knowledge Share has been generously sponsored by Yasna.ai,the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth...