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Latest from the ICG
ICG Members Winning….A Monthly Celebration
Big congratulations to the following ICG members this month; Finalists of the AURA's 2025: Claire Salkeld, Hummingbird Insights: Best Small Agency Barry Clark, Related Stories: Breakthrough Agency and Most Inspiring Agency Speaker
Implement: Turning Insight into Action
Article by ICG member Lara Meyer You’ve done the hard thinking. You’ve built your awareness and invested in your mindset. But now comes the crucial step, making it stick. The Implement phase of our B.U.I.L.D.® framework is all about turning that awareness into...
RECORDING: Prompt Design for Independent Researchers – Foundations
This Knowledge Share has been generously sponsored by Yasna.ai,the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth...
ICG Membership Criteria – A Reminder
As you know, the purpose of the ICG is to support independents and micro businesses working in or around insight. To make sure we can do this, and provide a fair, level playing field for all members, we have rules around the size and set-up of the businesses members...
Your Toaster Has Feelings Too: How East Asian Animism Is Reshaping Western Consumer Culture
Article by ICG member Felicia Schwartz, China Insight Fan Ji- Earth Nidus 1/2 – glazed earthenware, aluminium mesh, flocks. RCA website In a world where your mug knows your preferred tea temperature and your audio speaker greets you with a smile, the lines between...
Upskill: Strengthening the mindset muscles that help you thrive
Article by ICG member Lara Meyer As independent researchers, we wear many hats in addition to researcher! Often we are also project lead, strategist, salesperson, finance director, marketing manager and more. And while technical skills matter, what really sustains...